Growth and profit increase through sales optimization

Project objective
Critical review of the previous (country) sales organization, identification of potential for improvement and return to growth.
Approach / Methodologies
Dedicated diagnostics by means of Sales Excellence Framework in the areas of market, transaction data (perspective customer, product and order), competition and internal data (controlling, HR, CRM etc.). Derivation of optimal future sales organization, improved sales process, new sales tools, optimized market development & positioning.
Project results
„Back to growth“: ~10% cost reduction with ~20% performance increase.
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