- 50 years, married, 3 children
- Managing Director / Pricing & Commercial
- Professor & Head of Sales Management MBA at Quadriga Hochschule Berlin
A diploma, Ph.D. and EMBA-equivalent qualified manager with proven track record as CEO / MD / president / owner / practice group leader for building up and leading professional service firms and consulting clients on highest levels in go-to-market-strategy, pricing, sales, service, marketing, supply chain management, logistics, innovation and IT.
Extensive experience engaging with business leaders from board level over directors to functional experts and other key internal and external stakeholders to determine business strategy, objectives and requirements in order to define and deliver successful projects and ensure effective and intelligent implementation.
Extensive international project and management experience (30+ countries) on all levels for industrial firms. Managed many international transformation programs for blue chip clients as e.g., ABB, Audi, BMW, Bertelsmann, Bosch, Bayer, CAT, Continental, Daimler, Evonik, Henkel, Lufthansa, Saint-Gobain, Siemens, Volkswagen etc. but also many medium-sized and family-owned companies.
Great experience in strategy, sales, marketing, service and pricing: building and managing PwC customer practice in Germany, 650+ customer projects, working together with Salesforce, MS Dynamics, PROS, Vendavo, Navetti, SAP as well as development of many innovative tools & concepts, many publications & lectures etc.
Professor for Business Administration especially Pricing & Sales and responsible for MBA in Leadership & Sales Management.
Personal
Achievements
Accenture (2020 – 2021)
- Created € 0.5+bn EBITDA in client value with own projects in one year
- Led and build up “Pricing & Commercial Strategy” Practice in EMEA with 120 people from scratch
- Build up international approaches & methodologies (e.g., 360 Pricing Radar) with accolades
PwC (2013 – 2020)
- Created € 10+bn EBITDA in client value with own projects in the last years
- Build up “Customer” Practice with 20 new to 200+ FTE in EU with highest margin in Advisory/Consulting
- Build up international consulting team with accolades, leading Customer Europe and de facto EMEA
EY (2009 – 2013, formerly J&M)
- Created € 5+m EBITDA in client value with own projects
- Took over “Management Consulting” business of J&M with 50 FTE as Executive Partner
- Developed Management Consulting Practice from € 3m in 2008 to € 12+m
- Developed Sales, Service & Marketing Practice from € 1m in 2008 to € 5+m
- Build up international management consulting team in 6 countries
Homburg & Partner (2000 – 2009)
- Created € 5+b in client value with own projects over 10-year period
- Took over consultancy in 2001 with € ~2m revenue and ca. 20% EBIT and developed company till 2009 up to € 10+m with 23% EBIT
- Quadrupled company value
- Founded and build up US subsidiary (Inc.) as president to ~1m in the first year
- Lead company to become hidden champion for “Sales & Marketing” in Germany in 2009
- Educated many consultants and students who are now in leading positions in the industry
Educated at globally leading universities business schools
- TQ (Accenture technology quotient development program)
- INSEAD: PwC executive education partner program
- Harvard Business School: alumni of executive education program (PLD, LSPF DIS)
- WHU Koblenz: Ph.D. studies in business administration especially marketing
- University of Mannheim: Ph.D. in business administration especially marketing
- University of Bonn: diploma in economies, studies also in law
Worked with leading professors and conducted leading academic research
- Professor for Business Administration especially Sales & Pricing at Quadriga University, Berlin, leading MBA in Leadership & Sales Management
- Tutor for Prof. Dr. Axel Weber (former President German Federal Reserve Bank, now UBS)
- Diploma thesis with Prof. Dr. Dr. h.c. mult. Reinhard Selten (✝, Nobel prize winner)
- Ph.D. assistant at Prof. Dr. Dr. h.c. mult. Christian Homburg (leading marketing professor Europe)
- Research assistant for Prof. Dr. Drs. h.c. Wilhelm Krelle (✝, former Nobel price committee)
- DFG funded research project
- Two articles of the year awards, one best dissertation award
- Teaching / lecturing at top universities since 2002 with excellent student feedback
Large network in Germany and US
- Extensive cooperation with associations such as Die Vertriebsmanager/BdVM, VDMA, ZDK, BayME etc.
- Many board members and directors of leading firms
- Many professors at many universities – especially in Marketing
Clients
Served include
23
of the DAX 30
Enterprises
- BASF
- BAYER
- BMW
- Continental
- Covestro
- Daimler
- Deutsche Bank
- Deutsche Post
- Deutsche Telekom
- E.On
- Fresenius
- FMC
- HeidelbergCement
- Henkel
- Linde
- MTU
- RWE
- SAP
- Siemens
- Volkswagen
- ...
27
of the 60 MDAX
Enterprises
- Airbus
- Carl Zeiss
- Commerzbank
- Lufthansa
- Dürr
- Evonik
- Fuchs
- Gea
- Hella
- K+S
- Kion
- Lanxess
- Nordex
- Porsche
- Qiagen
- Rheinmetall
- Siemens Heathineers
- ThyssenKrupp
- Uniper
- Wacker
- Zalando
- ...
20
of the 70 SDAX
Enterprises
- BayWa
- Dräger
- Hornbach
- Krones
- KWS
- Metro
- Osram
- Salzgitter
- Schaeffler
- SGL Carbon
- Wacker Neuson
- ...
10
of the 30 TecDAX
Enterprises
- Carl Zeiss
- Deutsche Telekom
- Dräger
- Nordex
- Qiagen
- SAP
- Siemens Healthineers
- Siltronic
- ...
10
of the Dow Jones 65
Enterprises
- CAT
- Pfizer
- Microsoft
- IBM
- Dupont
- ...
100+
medium sized enterprises
in Germany & Europa
- Knauf
- Aldi
- Bosch
- ZF
- Michelin
- Valeo
- JCI
- Freudenberg
- Kamax
- Rehau
- LafargeHolcim
- Würth
- Viessmann
- Etex
- Vaillant
- Rockwool
- BDR Thermea
- Hager
- Tarkett
- Xella
- BMI
- Schlau/Hammer
- SIG
- ...
Working
Experience
2021 – today
Managing Director & Owner Beutin Consulting
2020 – 2021
Managing Director, Pricing & Commercial Strategy Lead EMEA, Accenture
2013 – 2020
Partner, Customer Practice Leader PwC Europe
Since 2016
Professor for Business Administration especially Sales & Pricing at Quadriga University, Berlin, leading MBA in Leadership & Sales Management
2009 – 2013
Executive Partner Management Consulting, EY (formerly: J&M Management Consulting AG), Mannheim/Munich
2000 – 2009
Owner / CEO / Partner, Homburg & Partner, Mannheim
1998 – 1999
Freelancer / consultant for strategy, sales, service, pricing and marketing
1997 – 1998
Project manager, Institute for Marketing and Management, Koblenz
1996 – 1996
Employee in a financing and real estate agency, Bonn
1995 – 1996
Tutor for Prof. Dr. Axel A. Weber (former President German Federal Reserve Bank, now UBS)
1994 – 1995
Research assistant for Prof. Dr. Drs. h.c. Wilhelm Krelle (†, Nobel price commission)
1988 – 1989
Activities director and tennis trainer, Totem Pole Parc, West Ossipee, New Hampshire, USA
Memberships
- Harvard Business School Alumni
- Academy of Marketing Science (AMS)
- American Marketing Association (AMA)
- AbsolventUM Universität Mannheim
- Marketing Club Rhein-Neckar
- Cimbria-Istaevonia (Fraternity)
Academic
Achievements
- Evaluation between 1,0 and 1,5 (always median 1,0) 2017-2021, Quadriga (scale 1-5)
- Evaluation between 1,2 and 1,5 (median 1,0) WS 2013 to 2016, Uni Bayreuth (scale 1-5)
- Evaluation between 1,4 and 1,6 (median 1,0) WS 2010 to 2014, Uni Bamberg (scale 1-5)
- Evaluation between 1,24 and 2,09 from 2002 to 2008, University of Mannheim (Top 5% of all lectures / seminars, scale 1-6)
- Evaluation 6,59 SS 2008, TU Darmstadt (scale 7-1)
- Evaluation 1,1 and 1,3 SS 2009, University of Applied Science Salzburg (scale 1-5)
- S. Tamer Cavusgil Award for Best Article of the Year 2005 in Journal of International Marketing
- Outstanding Article of the Year 2005 of the Journal of Business-to-Business Marketing
- Award for best dissertation from the Stiftung Marketing der Universität Mannheim in 2000
- Funded international research project by the DFG (Deutsche Forschungsgesellschaft)
- Speeches / lectures at the Harvard Business School, RWTH Aachen, WHU Koblenz, Bundes-wehr University of Hamburg, University of Erlangen-Nurnberg, MIT, Bergakademie Freiberg, University of Bamberg, University of Cologne, University of Hohenheim, TU Darmstadt, ESB Reutlingen, University of Bern, ZfU Zurich, University of Graz, Koc University u.a.
Teaching
Since 2016
Professor, Quadriga Hochschule Berlin
2013 – 2016
Visiting professor, University of Bayreuth, Germany
2015
Visiting professor, University of Bern, Switzerland
2010 – 2014
Visiting professor, University of Bamberg, Germany
2009
Visiting professor University of Applied Science Salzburg, Austria
2008
Visiting professor TU Darmstadt, Germany
2006
Visiting professor ZfU International Business School, Zürich, Switzerland
2002 – 2009
Visiting professor University of Mannheim, Germany
Education
2013 – 2014
INSEAD Executive Education, PwC Partner Leadership Program
2008 – 2011
Executive Education, Harvard Business School, Boston, USA, Alumni
2000
Ph.D. „summa cum laude“, University of Mannheim (best dissertation award)
1998 – 1999
Research and teaching assistant, Marketing faculty, University of Mannheim
1998
Research program, Colorado State University
1997 – 1998
Research and teaching assistant, Bus. Adm./Marketing faculty, WHU Koblenz
1995 – 1996
Diploma thesis: „Experimentelle Untersuchung zu einem Sperrpreis Duopol“ with Prof. Dr. Dr. h.c. mult. Reinhard Selten (†, Nobel price winner 1995)
1992 – 1995
Diploma in economics (focus: macro economics, finance and marketing) as well as law studies, University of Bonn, 7 semester (Top 2%), grade Top 30%
1991 – 1992
Military duty, 12./AusbildReg.2, Budel, Niederlande and BMVg, Führungsstab der Luftwaffe, Bonn (ROA)
1991
German Abitur, Konrad Adenauer Gymnasium Meckenheim (Top 5%)
1989
High school diploma, Dunedin High School, Florida, USA, (Top 2%, Honor Roll Pinellas County, multiple Honor-Courses)
Languages
- English (fluent, 25 years working knowledge)
- Working knowledge and experience in French and Spanish
- Latin
IT Skills
- Excellent knowledge of the complete Microsoft software suite
- In addition, good knowledge of salesforce.com (ADM-201), QlikView, SAP BI/R3/CRM, MS Dynamics, PROS, Vendavo, SPSS, LISREL, Voxco, Borland Pascal, Quattro Pro, LaTex, Sinix
Hobbies
- Sports: Golf (Handicap 29,4), Tennis (C-Trainer), Skiing, Football
- Traveling
International
Project Experience in 33 countries
Europe
21 Countries
- Austria (Vienna, Linz, Graz, Salzburg)
- Belgium (Bruxelles)
- Czech Republic (Prag)
- Denmark (Nordborg, Sonderborg, Vamdrup)
- Finland (Helsinki)
- France (Paris, Lyon, Grenoble, Colmar, Cannes)
- Greece (Athens)
- Hungary (Budapest)
- Italy (Milano, Rome)
- Ireland (Dublin)
- Liechtenstein
- Luxembourg
- Malta
- Netherlands (Amsterdam)
- Poland (Warsaw, Gliwicze)
- Russia (Moscow)
- Spain (Madrid, Barcelona, San Sebastian, Valencia)
- Sweden (Billesholm, Stockholm)
- Switzerland (Zurich, Nyon, Bern, Lucens)
- UK (London, Birmingham, Nottingham, Manchester, Newcastle)
- Turkey (Istanbul)
Americas
7 Countries
- Argentina (Buenos Aires)
- Brazil (Sao Paolo)
- Canada (Toronto, Edmonton)
- Guatemala (Guatemala City)
- Mexico (Vera Cruz, Mexico City)
- Puerto Rico (Bayomon)
- USA (New York, Boston, Milwaukee, Rochester, Pittsburgh, Chicago, Denver, Tampa/St. Petersburg, Philadelphia, Charlottesville)
APAC
6 Countries
- Australia (Sydney, Melbourne, Newcastle, Brisbane, Hunter Valley)
- China (Beijing, Shanghai)
- India (Mumbai)
- Japan (Tokio)
- Singapore (Singapore)
- Thailand (Bangkok)
Africa
1 Country
- South Africa (Johannesburg, Cape Town)